Behind the scenes with Martin Crean

April 22, 2022

Access all areas to getting the cover collection camera ready.

“I created my collection based on the stunning Spring and Summer tones developed for the new Goldwell Colorance Gloss Tones range. I love the juxtaposition of the soft pastels with the vivid deep tones and wanted to use this in my collection to showcase the contrast and texture through these colours…”

“The Colorance Gloss Tones range comes in an amazing selection of expressive fashion shades and it’s an ammonia free cream colour which can be used to enhance the natural colour tones of the client’s hair. The new Colorance Gloss Tones, which included 15 shades of beautiful blonde, create a superior shine and enhanced brilliance, which can be achieved in just a 10-minute treatment.”



The brief for the make-up on the day was natural, muted glamour to create a neutral base next to the hair colours.


I took a holistic approach to the styles as I wanted to show precision cutting and soft blends of colour.


Working with stylist Magdalena Jacobs I asked for cool, neutral tones in styling to ensure the focus of the images was on the hair.


It was a busy, long but very satisfying day and I’m really pleased with the results.


Behind the scenes with Martin Crean 2


Hair- Martin Crean @MODE
Make Up- Roseanna Velin
Styling- Magdalena Jacobs
Photography- Richard Miles
Products- Goldwell