Business Whats Going on

An Announcement from ALTERNA

January 05, 2023

As of January 2023, ALTERNA is proud to announce Salon Promotions as its exclusive distributor in the UK. 

Making the announcement, Commercial Manager of EMEA ALTERNA, Markus Greulich stated: ‘Finding the right partner for our UK audience is a decision of such importance; we’re confident this will be a long and successful relationship.”

Neil Capstick, MD of Salon Promotions added: “We are delighted and cannot wait to start 2023 as the exclusive distributor in the UK for such a prestigious product brand. We are looking forward to expanding the reach of ALTERNA through lots of different activities; with new launches planned for 2023, it’s going to be a really exciting year.”

This is great news for UK-based salons who are looking to bring ALTERNA onboard for 2023 – simply head to to learn more.