Making the announcement, Commercial Manager of EMEA ALTERNA, Markus Greulich stated: ‘Finding the right partner for our UK audience is a decision of such importance; we’re confident this will be a long and successful relationship.”
Neil Capstick, MD of Salon Promotions added: “We are delighted and cannot wait to start 2023 as the exclusive distributor in the UK for such a prestigious product brand. We are looking forward to expanding the reach of ALTERNA through lots of different activities; with new launches planned for 2023, it’s going to be a really exciting year.”
This is great news for UK-based salons who are looking to bring ALTERNA onboard for 2023 – simply head to www.salonpromotions.co.uk to learn more.
