JOICO x Bruno Marc Giamattei
Bruno Marc Giamattei, one of the most respected and recognised names in UK hairdressing, has signed a new four-year contract with JOICO. In 2023, Bruno was announced as the new Creative Director for JOICO UK & EMEA, having worked with the brand previously for four years prior to that. Through his role as Creative Director, Bruno works on a variety of creative projects to support the growth and development of the brand. He also leads the JOICO EMEA Artist Team in fostering both commercial and creative success.
‘I’m absolutely delighted to be continuing my journey with JOICO – I love working with the brand, the products and the team. JOICO is truly the perfect partnership for myself and I’m looking forward to seeing what the next four years hold. When you love what you do and who you work with, you never work a day in your life!’ – Bruno Marc Giamattei
JOICO x Kate Hudson
In celebration of the brand’s fiftieth year of healthy hair innovations, JOICO has also announced that actress, singer and entrepreneur, Kate Hudson, has joined as its first-ever Global Celebrity Spokesperson. The new campaign will place the legacy brand front and centre for many at-home consumers, while still speaking to the professional hairdresser community and continuing its support and engagement with its primary audience.
Wella Professionals x Nikki Lee
Wella Professionals has welcomed Celebrity Stylist, Nikki Lee, as its newest Global Ambassador. Nikki has established herself as a leading force in the industry, gaining worldwide acclaim with a roster of celebrity clients, including Selena Gomez, Emma Roberts and Paris Jackson. As a stylist, Nikki exemplifies Wella Professionals’ core values around science, creativity and community. She is an innovator in the hair industry, blending artistry with deep technical expertise.
“I am so excited to officially become a member of the Wella Professionals family. I’ve used Wella Professionals products throughout my career, and the brand’s mission to inspire beauty professionals to creatively transform hair truly aligns with my values.” – Nikki Lee
The RUSH Artistic Team
RUSH Hair has announced the addition of two new members to its coveted Artistic Team, Kirsty Judge and Tina Mehmi, who will be joining the team’s current members, Andy Heasman, Tina Farey, Seung Ki-Baek, Michael Rackett and Sophie Chandler. Globally recognised as pioneers of the hairdressing industry, the RUSH Artistic Team are known for their unique style, ground-breaking techniques and innovative stage shows.
Kirsty Judge is one of the most experienced colour educators at RUSH, spending her time working and managing one of RUSH’s salons, educating at the RUSH Academy and creating inspiring colours for the RUSH Artistic Team. Tina Mehmi is a salon manager, educator and member of the RUSH Colour Team. She loves to share her skills with others, carefully explaining colour choice, placement and techniques.
GLOWWA x Errol Douglas MBE
Hair food supplement brand, GLOWWA, has announced Errol Douglas MBE as its Global Brand Partner. With an aim of enhancing the brand’s visibility and broadening its reach in both the UK and international markets, the collaboration hopes to further cement the brand’s goal of creating a global industry platform that optimises wellbeing from the inside out.
‘I have been obsessed with GLOWWA from the get-go. I love hair and health, so combining them makes perfect sense; it is a natural, authentic fit. I’m laser-focused on maintaining my mental and physical health, and I believe these supplements can create a wellness routine for clients seeking to evolve their health and haircare needs.’ – Errol Douglas MBE
Goldwell x Amanda Lamb
Goldwell has recently unveiled an exciting new collaboration with TV personality and beauty passionista, Amanda Lamb. Bringing together Amanda’s passion for the hair and beauty industry and Goldwell’s leading professional hair colour and care products, the collaboration promises to deliver a fresh perspective on luxury haircare as well as an inspiring insight into Amanda’s personal hair transformation journey.
‘I’ve always been passionate about the products I use for my hair and how hair can empower confidence. Collaborating with Goldwell on a series of colour and trend transformations is such an exciting opportunity to share my personal hair journey – from my ‘year of hair colour’ transformations to my athome care regime.’ – Amanda Lamb
The Schwarzkopf Professional Young Artistic Team 2025
After a rigorous judging and selection process, Schwarzkopf Professional is delighted to introduce its Young Artistic Team (YAT) for 2025 – a group of up-and-coming, talented young hairdressers from across the UK and Ireland. During the yearlong programme, the YATs will be mentored by the brand’s UK Ambassador, Suzie McGill, where they will develop their skills, explore new creative possibilities and gain invaluable industry experience at shoots, events and much more.
Meet the Team:
Lucy Hulme – Billi Currie, London
Joseph McCarthy – Hooker & Young, Ponteland
Alex Trippier – Claxton Hair, Rossendale
Kate Olivia – HEX, Manchester
Becky Yardley – Base Hairdressing, Warrington
Eilidh Ashlyn – Complete Salon, Glasgow
REF Stockholm x Scott Thomas
REF Stockholm has welcomed Scott Thomas as the UK Head of Creative Education. With over 20 years of industry experience – 10 of which he’s dedicated to education – Scott plans to bring a wealth of expertise and a genuine passion for hair colour to the REF team. In his new role, Scott will lead creative education initiatives that ensure stylists have the tools and knowledge they need to deliver exceptional results.
