Whats Going on

5 minutes with Samantha Cusick

October 27, 2023

Samantha Cusick, Owner of Sta Studios, talks Building Sites, The Bear and Oversized Blazers.

TALK US THROUGH WHAT A NORMAL WORKING DAY LOOKS LIKE FOR YOU.
I wish there was such thing as a normal day, but the truth is that no two days seem the same – which, if I’m honest, I LOVE as it means there is never a dull day. There are some days where I am looking after my clients all day in one of my salons, others where I am devoted to content creation and working on exciting projects as part of my brand ambassador roles. I try to fit at least two-three days a week devoted to admin and meetings with my management team. I usually spend these days at my new space, Sta Studios, where I built a whole level just for coworking to make collaborating with teams much easier.

WHAT’S YOUR FAVOURITE THING TO DO IN YOUR FREE TIME?
The non-negotiable thing I do every Sunday morning is take a trip to Columbia Road flower market – I can’t promise I’m not buying flowers for the salons, but I love going to the market, selecting the different types of flowers and arranging them into contemporary bouquets.

CAN YOU TELL US ABOUT THE INSPIRATION BEHIND YOUR LATEST COLLECTION?
Not so much a latest collection as my new salon space; Sta Studios. Sta Studios is a high end, multi-dimensional, coworking space for freelance creatives in the hair and beauty industry. This is a concept that I have wanted to do for a long time, I LOVE my industry and really want to make a positive impact on it.

WHAT IS YOUR FAVOURITE WARDROBE ITEM AT THE MOMENT?
Anything from the Frankie Shop, especially their oversized blazers – they’re so chic and make me feel like I mean business!

CAN YOU SHARE WITH US ONE OF YOUR PROUDEST HAIRDRESSING MOMENTS?
When launching the new space, I decided to host a dinner in the building site. I wanted my peers to feel involved with Sta from the very beginning through listening to what they thought of the design, asking their opinions and gaining insights that I could implement in the build. I was shocked that so many incredible hairdressers RSVP’d and came to have dinner in the building site – it was truly an unforgettable night and one of my proudest moments.

QUICK FIRE FAVOURITES

TO EAT: CINNAMON BUN FROM FORTITUDE BAKEHOUSE IN LONDON
TO VISIT: MY FAVOURITE PLACE IN THE WORLD TO VISIT IS THE LILY OF THE VALLEY HOTEL IN THE SOUTH OF FRANCE.
TO LISTEN: I’M SUCH A COUNTRY MUSIC FAN, SO ANYTHING IN THAT GENRE.
TO WATCH: CURRENTLY LOVING THE BEAR ON DISNEY PLUS
TO READ: I’M OBSESSED WITH READING BUSINESS BOOKS – CURRENTLY READING NEVER SPLIT THE DIFFERENCE, A BOOK ABOUT THE POWER OF NEGOTIATION.

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