Featured TREND REPORT

4 post-lockdown trends your clients will want to try!

June 24, 2020

It’s been almost four months since clients last stepped into the salon – and in that time, hair has been the main topic of conversation (after coronavirus!) How to wear it, how to hide roots and how to trim a fringe. Many have left their hair to grow out, while others have picked up their scissors and cut it themselves.

“Lockdown has shown us all just how important our hair is. It’s part of our identity, our lifestyle and our beauty,” explains HOB academy international creative director Akin Konizi. “Some of us follow trends, while others go for comfort – some love short hair while others wouldn’t dream of cutting their hair. But lockdown has made us all rethink our styling regime. And as life starts to get back to some sense of normality, so does our beauty routines. As we head back to work we want our hair to look good and suit our new working day, while ensuring we look modern and up to date.

“Seasonal trends may have been put on hold, but we’ll be seeing new emerging trends as we reopen our doors. And I predict clients will fall into two camps – those who have grown their hair and want to keep it long, and others that can’t wait to get a haircut and keep it short.”

4 post-lockdown trends according to Akin Konizi

1 2020 will be the year of the bob. This classic style suits all clients and is perfect for those who might have grown out their shorter styles and want to keep some length. There are no rules when it comes to a bob – it can be worn blunt and sleek or soft and feminine, frame the face or sit on the shoulders.

2 Long hair is always popular in the summer and this year clients will be embracing their layers. Gone are the days of mermaid waves; clients will be embracing their natural texture, but still want it to look beautiful, groomed and healthy.

3 The shag will be one of the most popular post-lockdown styles – face-framing layers, soft fringes and an effortless finish.

4 Many people tried a homestyle fringe during lockdown – and will want to keep it. If a client only wants one new change, give them a fringe as it will shake up their style straight away, can be blunt and strong or soft and skim the eyelashes.

Sponsored