Trends

2023 Hair Trends with Jonathan Andrew

January 11, 2023

Colour

For 2023, with regards to colour, I think we’ll get a big influx of pastel tones – especially with the new Pantone Colour of the Year, Viva Magenta, becoming popular. Softer tones will definitely be in this year, particularly for those who usually opt for a bleached blonde look.
Soft-light brunettes will be on trend too. This elevates the usual darker tones with soft highlights that are a few shades lighter than the all-over brunette. It gives a face framing colour tone that really just makes the colour pop; this creates a stunning multidimensional finish.
I also think we’ll be seeing a lot more champagne-blondes due to the resurgence of many 70s hairstyles. The champagne tone really compliments bigger, more dimensional hair.
For blondes, a must have for keeping hair looking fab all year round is the Fudge Professional Clean Blonde Damage Rewind range (From £15). The range has a wide variety of products to ensure your blonde stays looking fabulous in-between salon appointments.

Blow-dries are back!

Blow-dries will be back for 2023. So, as hairdressers, we’ll be conscious of creating haircuts that lend well to blow-dries at home – like the classic 70s ‘Shag’ haircut.
It’s all about the laid back luxe this year, opting for a much more glossy and polished finish to accompany these voluminous blow-dries. I expect to see a lot of haircuts being centred around the opportunity to give blow-dries a shape, but also being a major factor in the way that people wear it, from the short bobs to the slightly longer shag.
For the perfect blow-dry, one product I would recommend is the Fudge Professional Blow-Dry Aqua Primer (£16). It essentially creates a virtual umbrella for the hair, delivering all day humidity resistance and frizz control, improved softness, and visible shine.

Shorter hair is back on point

The Bob has officially returned for 2023! In a major comeback, this look is worn shorter with a box-bob – this keeps the structure and shape whilst also adding in super soft layers. People are really getting more creative with hairstyling, so we’re definitely starting to see the Bob have a big resurgence – specifically with the chic, textured look dominating.
Pixie cuts are also making a little bit of a comeback; I’m expecting to see many more shorter haircuts throughout 2023. People are also becoming much more creative with their hair, allowing textured pixie cuts to emerge too.