Each season, ghd launches its Trend Reveal; a distilled edit of looks, designed to inspire and educate you and your clients. The Trend Reveal takes trending ideas and interprets them through the eyes of four key characters – four client types, that every salon will know and recognise. By identifying which of the four characters their client is, stylists are equipped with the knowledge and confidence required to interpret new season trends through a relevant, real-world lens – and give clients the looks they love.
This season, the overarching mood of the Trend Reveal for Autumn/Winter 19 is Mystic Queens; inspired by dark, ethereal fantasy and fusing romance and mysticism with a softly gothic mood. Hair is beautiful but with an aerated, fairytale feel, delicate detailing and otherworldly textures. This party season, the ghd Queens reclaim the night, making it a domain for self exploration, awareness and a space to centre with their spiritual self.
Meet Queen Striver
She’s the client that’s always in Zara and happily transforms her entire look each season to reflect the trends – Queen Striver loves the high street and embraces the challenge of taking on a new aesthetic every few weeks, making her the salon’s dream client.
This season, she’s taking on the Effortlessly Ethereal trend; a loose wave with soft texture that kicks out for a youthful, relaxed feel. Worn up, the Back Knot is a loose take on an updo with a soft knot and a relaxed silhouette – ideal for shorter hair, too.
