The modern colour client is evolving, and transparency, ingredient awareness and meaningful salon experiences are becoming just as important as the final colour result. Responding to this shift, Wella Professionals has introduced Supernatural Color – a professional colouring system which strengthens and repairs the hair using the power of tannins.
One of the long-standing challenges with botanical colour systems has been the limited shade range. Supernatural Color addresses this by offering 16 intermixable shades, giving colourists the flexibility to create a wide spectrum of results, including sought-after cool and matte tones.
Supernatural Color is designed to integrate into a variety of colour services, including: • Signature colour services that colour while helping strengthen and repair the hair. • Grey blending services, including a pre-pigmentation step for coverage of up to 100% grey hair. • Blonde toning, where the system can be used after lightening services to tone and strengthen in one step.
Supernatural Color harnesses the power of tannins – these are naturally occurring acids found in plants that help protect and strengthen their structure. Key components of Supernatural Color include:
The result is a powder-granule colour system that activates when dissolved in 70°C warm water, releasing tannins ready to penetrate inside the hair and bind to keratin fibres, improving hair structure.
Beyond formulation, the concept behind Supernatural Color also reflects the growing importance of experience-led services. The preparation process itself becomes part of the client journey. Mixing the colour granules with warm water in front of the client releases a subtle natural aroma, and the warm application delivers a soothing sensation. The result? A colour appointment that turns into a moment of relaxation and wellbeing.
