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Step By Step with Beauty Works | David Cassidy

February 24, 2026

David Cassidy is the reigning champion of our Professional Extensionist of the Year at the 2025 Pro Hair Awards – sponsored by Beauty Works.

At his boutique, seafront salon in Central Hove, Palette & Bristle, David shows us his latest transformation using Beauty Works hair extensions…

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Firstly, we softened and broke up the weight line in the client’s bob to help the shape blend more seamlessly. Because her natural hair was so short, I also showed the client a simple trick using small elastics to hide the shorter section at her nape. We then washed using sulphate-free shampoo, and dried to ensure clean, oil-free hair.

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Next, we discussed several extension options within the Beauty Works range — including wefts and keratin tips. We ended up selecting tapes for this appointment, as it was the client’s first time having extensions and she didn’t want anything too permanent.

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During the application process, the main focus was adding bulk between the occipital and crown area to create a smoother blend and more natural movement through the hair.

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For the top sections, we used single-sided tape tabs, which we then razored and layered – this would ensure the pieces remained light, airy and flowy.

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After fitting, we cut and blended the extensions, and I showed the client some styling techniques that will help further disguise the bob and keep everything looking seamless. Lastly, we advised aftercare and not washing for 48 hours to ensure the adhesive was fully set.

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