5 Tricks for Creating a Successful Summer Marketing Campaign

Sean Hanna, owner of Sean Hanna Business Consultancy

1. Create content that you will use to promote your campaign. This could be imagery for inside the salon and on your social media, or videos showing the benefits of the package with some before and after results on real clients.
2. Start planning 2-3 months before the launch date. This will give you enough time to get everything in place to ensure the campaign’s success. However, it’s not too late to start now!
3. Be creative. There are lots of different ways to showcase the beautiful work in your salon.
4. Keep your marketing positive and creative. Don’t just reach for a summer discount because it’s an easy option. Try something different and eye catching.
5. Cater to everyone. Remember, not everyone is price driven, people also want to be educated and inspired. Keep this in mind when planning your summer campaigns.