FOR EVERY YOU. reflects Schwarzkopf Professional’s belief that every hairdresser’s journey is unique, and that this individuality is something to be celebrated.
As your partner in craft, Schwarzkopf Professional offers the tools and inspiration you need to become the hairdresser you want to be, giving you a voice to tell your story and express yourself creatively. Offering exceptional experiences, the brand gives its stylists the opportunity to define their personal hair story.
FOR EVERY YOU. offers support that is tailored to your personal journey. This will unfold across multiple touchpoints, showcasing Schwarzkopf Professional’s diverse product portfolio and its ability to meet the unique needs of every salon.
Emphasising the ‘YOU’ in FOR EVERY YOU., Schwarzkopf Professional has partnered with a diverse group of global artists to share their unique journeys and showcase their signature services. This creative collective of artists will inspire hairdressers worldwide, offering fresh perspectives and elevating the art of hair colouring and styling.
With FOR EVERY YOU., Schwarzkopf Professional redefines its commitment to individuality, creativity and empowerment – ensuring that every hairdresser has the resources and inspiration to shine.
Head over to www.schwarzkopf-professional.com to find out more.
“Schwarzkopf Pro is for me because the level of SUPPORT I have received as both a salon owner and a hairdresser has made my career and my business boom.”
Gary Taylor is Schwarzkopf Professional’s Global Hair Expert and UK Education Ambassador. He is the owner of Edward & Co Hairdressers in Brighouse and a two-time British Hairdressing Award winner in the category of North Western Hairdresser of the Year. With a professional focus on retail education and hairdressing, Gary has over 30 years of Schwarzkopf Professional experience. His passion for hair and haircare makes him the ultimate craftsman to help further inspire and educate stylists on all things hair related.
The Schwarzkopf Professional eShop can provide your business with a smart, digital assistant for personalised SUPPORT that is available 24/7. The fast, intuitive online platform offers safe and accessible shopping, allowing salons to manage stock at a time that’s convenient for them. With unique order and account organisation tools, as well as expert business SUPPORT, the shop provides quick and easy management of stock and simple invoicing.
Salons can order and manage stock at multiple locations, and with one account they can also provide access to different users – perfect for multi-site groups.
The entire Schwarzkopf Professional range is available to purchase via the eShop, including colour, care, perming, straightening and styling.
“I love being able to restock our salon with the ease of eShop. As far as the technical SUPPORT is concerned – including everything from the direct sales force to the customer excellence team – the service we get from Schwarzkopf Pro has always been first class.”
SUPPORT your clients with a new kind of hair consultation using the SalonLab Smart Analyzer, Schwarzkopf Professional’s cutting-edge hair-scanning technology. Equipped with a Near-Infrared sensor and paired with an innovative app, the tool analyses the inner hair structure to measure the breakage of the hair’s original bonds as well as the impact of the new bonds created from care product use.
Through the combination of these intelligent data insights from the hair-scanning technology paired with expert input from real-life hairdressing professionals, the SalonLab algorithm is able to recommend products for an individual routine, truly tailored to personal hair needs.
The SalonLab Smart Analyzer SUPPORTs hairdressers to understand their clients’ inner hair structure and specific haircare needs, beyond what meets the eye. This unique analysis not only creates a tailored experience to elevate client relationships, but it opens up exciting new sales opportunities for salons in a fast-moving digital world.
“In the salon, I’m very passionate about the retail side of things. I’m a big believer in offering clients complete customisation in their product choices. The haircare sector is something that can often be neglected, but I believe it’s really important to take the client on a personalised journey. With technology like the SalonLab Smart Analyser, we can SUPPORT our clients with bespoke products that are right for them.”
Stay up to date with FOR EVERY YOU. by following @schwarzkopfprouk on Instagram and keeping up with the #schwarzkopfpro hashtag.
More information is available HERE!
