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Joico’s Latest Curls Like Us Range

May 13, 2025

Bring the Joi back to styling curls with Joico’s latest Curls Like Us range.

Designed to work naturally with every twist and twirl, coil and curl, this new curl-enhancing trio promises to leave hair frizz-free and fabulous.

A winning formula:

  • Algae Oil: To add moisture back into the curls.
  • Moringa Seed Oil: To help stimulate hair growth and strengthen the hair and scalp.
  • Vegan Protein: To help repair the hair by mimicking the protein found in naturally healthy hair.

The power of three:

Hydrate & Define Curl Crème Styler

Crafted to boost curl definition and add dimension, this cream leaves the hair feeling hydrated and looking healthy. Best used whilst the hair is wet, apply the product at the root and slowly pull through the hair to encourage the natural curl pattern to form.

Smooth & Bounce Curl Hydrating Foam

Helping curls spring back into action by enhancing the curl pattern and locking out humidity, this lightweight formula is best used on wet hair. Apply a generous amount throughout the mid-lengths to ends, allowing the hair to air-dry or alternatively use a diffuser.

Define & Seal Curl Defining Gelée

This product improves curl definition and creates a cast around each individual strand to replenish moisture in thirsty curls. Apply the product to wet hair and allow the hair to air-dry naturally or with a diffuser. Once the hair is dry, scrunch the curls to break the cast and allow the natural curl pattern to form.

Find out more HERE

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