Joico Color Intensity

Bring your creativity to life with the endless possibilities of Joico Color Intensity.

As a vibrant, fashion-forward colour line designed for bold, creative stylists, the Color Intensity range from JOICO offers a dynamic palette to keep your clients on trend and full of confidence. With intensely concentrated pigments, this semi-permanent formula delivers striking vibrancy that lasts up to 20 shampoos*.

Discover a dazzling spectrum of bold, brilliant colours, designed to help you create long-lasting, wow-worthy results. With an intermixable formula that can be applied straight from the tube – or mixed and mingled to your heart’s content for endless creative possibilities! – the Color Intensity range ensures that no developer is required.

Key Benefits:

• Intense vibrancy that lasts up to 20+ shampoos*.
• Helps to reconstruct with Quadramine Complex for healthy-looking hair after every colour service.
• Naturally conditioning Kukui Nut Oil leaves hair silky, smooth and shiny.
• Intermixable shades for endless creative possibilities.

Read more.

* Bold shades last up to 20 shampoos, Pearl Pastel (Rose Gold, Silver Ice) shades up to 10 shampoos. Colour longevity also depends on daily care habits, hair history and texture.