How to Use Clever Colour to Excite Clients | Colour Memo

How to Use Clever Colour to Excite Clients | Tom Smith

Encouraging clients to come into the salon more often means exciting them about the colour they currently have and the colour they could have in the future. Colour techniques are falling into a stripped-back, minimal realm, with clean neutral shades and global colours leading the way. According to trendsetter and evo International Creative Color Director, Tom Smith, these are the top three ways to keep your clients excited about their colour:

1. It’s all about the demi!
   One of the best things about the recent surge in liquid acid demi formulations – such as the evo hue-verse demi – is that there is zero base break. This provides a very simple and effective opportunity to shade the tone direction of your client after their usual blonding appointment, all without shifting their natural base or giving them super high commitments. Happy days!
2. Keep it bespoke!
   The placement of lightness around the hairline is something we are all paying much more attention to at the moment. Using colour to contour, brighten or thicken the appearance of different areas of the client’s hairline is a next level way of creating a bespoke design.
3. Play with placement!
   Clients love the idea of playing with placement to balance and contour their face shapes, and you can vary this depending on how the client intends on wearing their parting and style – even offering convertible or asymmetric options for those more daring.

Shoot Your Shot!

Introducing Gloss Shotz and Glaze Shotz, the new semi-permanent conditioning masques from ASP. Designed to enhance natural, pre-lightened or colour-faded hair, boost conditioning and intensify shine, the Shotz require no mixing and deliver results in 3-20 minutes. This latest product innovation is formulated with Diamond Shine Complex and Colour Lock Technology, and enriched with Karité and Argan Oils to intensely nourish the hair whilst delivering rich, even colour results. Read more.

Colour My World | Suzie McGill

In the next instalment of her colour-obsessed column, Artistic Director at Rainbow Room International and current British Colour Technician of the Year, Suzie McGill, uncovers everything you need to know about red hair this season.

Winter is here, bringing with it one colour trend that always resurges year after year – reds! This season, we will see several different trending red shades, including everything from golden coppers and strawberry blondes to toasted pecans, decadent ruby reds and mahogany hues.

For clients who don’t want to wear these red tones all over, creating ribbons of red highlights or panels throughout the hair is a great choice. I also love infusing red tones through curly and textured hair types – I find it enhances the hair’s texture beautifully, as well as adding further depth and dimension.

Here are the top tips I give to my clients with vibrant red tones:

1. I always recommend that my clients with red hair use a sulphate-free shampoo – these are much gentler on the hair and won’t strip away the colour. Schwarzkopf Professional BC pH 4.5 Color Freeze Shampoo is one of my favourites.
2. Colour depositing shampoos, conditioners and masks are also a good option to keep red tones looking fresh between appointments. Schwarzkopf Professional have a fantastic Chroma ID Bonding Color Mask, which is great for refreshing, enhancing and toning hair colour.
3. Lastly, I advise booking your client in for a glossing service in between any full-head colour appointments. Red hair always looks best when it’s healthy and full of shine!