“Overall, the goal is to provide a supportive and informative conversation that empowers clients to embrace their hair journey, whatever that may look like for them.”
How do you introduce colour to colour-shy clients?
I will always start with a detailed consultation to understand their concerns and preferences regarding colour, also touching on their past experiences. Then, I will often suggest starting with subtle changes, such as highlights or lowlights, rather than a complete colour transformation. This allows them to ease into the idea of colour.
What’s the most common reason you hear from clients about why they don’t want a colour service and how do you counter it?
One of the most frequent reasons clients hesitate to pursue a colour service is the fear of commitment, particularly concerning maintenance and potential damage to their hair. Many clients worry about how often they will need touch-ups and whether the colour will look good on them over time. This is why offering a semi-permanent colour service such as Schwarzkopf Professional’s Chroma ID can be a great option – it’s particularly ideal as it lasts up to 15 washes. This gives clients a great taste of using colour without having to make a permanent change.
What’s the conversation you have with clients that are noticing their first white or grey hairs?
When clients notice their first white or grey hairs, the conversation often revolves around a mix of curiosity, concern and even acceptance. Many may express worry about looking older or feeling less vibrant, but it’s crucial to reassure them that grey hair is a common experience and can even be embraced as a sign of maturity.
However, it’s also important to acknowledge that this change can evoke different feelings in different people. Some may feel empowered, while others may struggle with the transition, so offering support and understanding is key. Another way to have this conversation is to also show public figures or influencers who have embraced their natural grey hair.
Overall, the goal is to provide a supportive and informative conversation that empowers clients to embrace their hair journey, whatever that may look like for them.
Do you talk to clients about using colours that help enhance or blend their white or grey hair?
After the pandemic, we’ve observed a growing trend among our salon clients who are increasingly opting to embrace their natural white and grey hair. To cater to this shift, we now provide personalised consultations to offer tailored advice on how individuals can gracefully incorporate their natural colour into their hair – whist also exploring options for subtle colour too. For this sort of colour service, we will often recommend using IGORA Absolutes from Schwarzkopf Professional, which is brilliant for those clients looking to enhance or blend their greys or whites.
