Schwarzkopf Professional launches influencer-based opportunities with latest digital program.
Celebrating its 120th anniversary, Schwarzkopf Professional has been around to see countless landmark developments and launches in the hair industry, with the growth of digital being one of the most disruptive. The brand now plans to widen its own footprint, harnessing the power of the influencer with a new digital influencer program; The Collective.
The exclusive team is made up of 12 digitally active Schwarzkopf Professional hairdressers from across the UK and Ireland who all produce beautiful, relevant and engaging social media content. Together they will enjoy exclusive opportunities and education, aiming to establish themselves as the next generation of hairdressing influencers.
They will receive regular hands-on workshops covering social media skills and photography, previews and product launches, tickets to relevant industry events plus opportunities to assist backstage at Schwarzkopf Professional events.
The 12 new members of The Collective who will be exciting and engaging brands champions for Schwarzkopf are Sophie Gibson of Hooker and Young, Matt Surplice of Spring is in the Hair, Diana Carson of Rainbow Room International, Grace Blackburn of Barrie Stephen, Will Lamb of Daniel Granger Hairdressing, Dan Mewies of Mewies & Indy, Cherelle Sinclair of Peter Marcus, Austen Thomson of Austen Thomson, Ashley Gamble of Ashley Gamble Hairdressing, Alix Maher of Lynda Maher, Irfan Sumbul of Choppy Cuts and Will Eagles of Cream.