JOICO launches new Blonde Life range

A dazzlingly fun life as a blonde starts right here…that’s because JOICO Blonde life haircare products are designed to let your clients be the brightest, most luminous blonde they can be!


  • 9 out of 10 stylists agree that blonde locks are brighter, softer, shinier and more hydrated after one use of Blonde Life haircare products.
  • Blonde Life™ significantly strengthens hair and reduces breakage by over 54% in just one treatment.
  • Off-tone fadage now belongs to the past.



The Blonde Life products are specifically created to make hair light and bright.
Included in the Blonde LifeSystem;
Blonde Life Brightening Shampoo

This sulfate-free shampoo gently cleanses your blonde hair and replenishes all vital nutrients – resulting in a brilliantly healthy blonde you!

Blonde Life Brightening Conditioner

With the lightness of a lotion and the power of a serum this ultra-nourishing conditioner, revives blonde locks. It leaves hair glowing and radiant and feeling super soft.

Blonde Life Brightening Masque

This masque instantly hydrates, softens and illuminates your blonde locks by neutralizing chlorine and removing trace minerals. It prevents perfectly blonde locks from dulling and yellowing.

Blonde Life Lightening Powder – on or off-scalp lightener

This breakthrough fast-acting lightener helps hairdressers lift hair up to 9+ levels while keeping blonde hair in great condition.


Worries about unhealthy bleached locks now belong to the past as these care products will make hair gorgeous, shiny and healthy! The Brightening Shampoo, Conditioner and Masque are created with strand-strengthening Arginine and an exotic blend of nutrient rich Tamanu and Monoï oils – all to banish the challenges of brassiness, off-tones, damage and fading that clients would otherwise face as a blonde.


Visit for more information.



Leave a Reply

Your email address will not be published. Required fields are marked *