ghd prove the infinite possibilities of the new Nocturne range by styling around the clock on a 12-hour shoot.
10 cutting-edge stylists rocked up to London’s super cool Crossrail Place Roof Gardens in Canary Wharf for a night with the stars… literally. Kicking off at 7pm, the stylists spent a full 12 hours styling and shooting until the sun came up and it was time for breakfast.
Stylists were also doing the same on the other side of the world in Australia, styling models over 12 hours throughout the day as part of a live collaborative photo shoot.
Shooting on the night were Leighanne Regan, Sophie Laidlaw, Jordanna Cobella, Jamie Benny, Chris Southern, Frazer Wallace, Uros Mikic, Igor Rago, Dashi Rasnici and Jorge DeSancho. Each stylist had their own model to style and restyle, creating 10 different looks to produce 100 images overnight.
With no basins and limited time, the stylists could maximize ghd’s kind-to-hair technology and optimum temperature to style and style again, transforming their models for each new look.
The new Nocturne range is all about creating ‘beautiful hair that blurs the boundaries between day and night’. And with all 10 stylists working all night and even sticking around for the breakfast launch the next morning, they certainly did just that.