Are you looking for a product range that is made with natural origin ingredients? That is paraben, silicone and sulphate free? Then get ready to shout from the rooftops, as Biolage R.A.W could be what you’ve been waiting for.

Harnessing the power of nature to create a wonderfully rich range, the ingredients that make up Biolage R.A.W are up to 97% natural and up to 99% biodegradable.

The main aim of the new range is to create naturally healthy hair for your clients, and it is split up into three ranges that can match everyone’s needs:

Nourish – containing Quinoa Husk and Honey for dull and dry hair

Recover – containing Yucca and Goji Berry for stressed, sensitized hair

Uplift – containing Black Sesame and Grapefruit, to give fine hair increased body without adding weight.

You can also offer clients the Biolage R.A.W. wellness bar in your salon, showing them your technical skills by creating your very own R.A.W. recipes with back-bar only clay masks. Not only the masks can be layered, but clay is also an amazing ingredient that is strongly trending online. Mix and match formulas with addictive fragrances, rich textures and colours to maximize the full experience for stunning results.

Mix it up with…

Re-Bodify – The body-booster service enriched with Black Sesame, Kiwi, Ginger and Kaolin Clay to build volume

Re-Hab – The rehabilitation service for overworked and over processed hair enhanced with Goji Berry, Yucca, Honeycomb and Kaolin Clay.

Re-Hydrate – Hydration for thirsty and stressed hair, with Quinoa Husk, Honey, Moroccan Lava Clay and Shea Butter.

Take it even further by living R.A.W in your salon and at home. If you use Biolage R.A.W. at your back bar, you’re already using formulas that are good for your clients and the planet, but you can do even more to get your salon clean and green.

Biolage R.A.W. is not just a new product – it’s a lifestyle. Join the R.A.W. community on Instagram @Biolage and on Facebook @Matrixhaircare and take the 7-day #LIVERAW challenge. More info here.


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