L'Oréal Professionnel is thrilled to reveal that British fashion icon and It girl Alexa Chung is to be the new International Spokesperson for 2018.
With titles such as fashion designer, TV presenter, model, creative consultant and writer under her belt, Alexa Chung is truly a style icon of her generation and will be recognised the world over.
Her effortlessly chic Parisian style resonates with L'Oréal Professionnel's fashion and Parisian ties, and she will embody two of this year's key launches: Parisian Nudes, the brand's new Parisian chic hair colour collection and Pro Fiber, the brand's hero long lasting hair repair range that will be revamped in the year to come.
"We are absolutely thrilled to welcome Alexa Chung as our 2018 L'Oréal Professionnel International Spokesperson. Alexa Chung truly embodies some of L'Oréal Professionnel's core values. She is a true trendsetter, always at the forefront of trends. She is passionate about fashion. She believes in the added value of professional hair artistry. And her personality perfectly embodies the L'Oréal Professionnel woman: confident, elegant, impertinent and free. In 2018, she will represent two key launches for the brand, both in haircare and hair color," says Marion Brunet, International General Manager, L'Oréal Professionnel.