Featured Products

Wella Professionals’ Next Generation of Colour Care

March 25, 2026

Wella Professionals continues to strengthen its premium care portfolio with the launch of Ultimate Color, a new, transformative regime that responds to a key client demand of maintaining colour vibrancy while improving the overall condition of colour-treated hair.

Ultimate Color addresses the multiple challenges faced by coloured hair, from porosity and breakage to scalp comfort and shine. The complete four-step system promises up to 10 weeks* of colour vibrancy, alongside enhanced resilience, moisturisation, UV protection and improved manageability.

  • Long-lasting colour vibrancy (up to 10 weeks*).
  • Resilience and anti-breakage.
  • Moisturisation.
  • Scalp comfort and soothing.
  • Shine, vibrancy and UV protection.

At the heart of the range is the Miracle Leave-In Mask, positioned as the hero product. Featuring patented technology with Glycine and a Metal Purifier, the non-rinse formula helps shield hair from environmental stressors that can compromise colour results. Enriched with Pro-Vitamin B5, it replenishes moisture and delivers up to four times more resistance to breakage.***

“This advance Colour Care System is engineered to meet the diverse needs of all colour-treated hair types, from bold fashion shades to subtle tonal work, delivering tailored care and lasting vibrancy.” – Jordanna Cobella, Wella Professionals UKI Colour and Trends Ambassador

COLOR SEALER LIQUID LAYER (SALON EXCLUSIVE):

A post-colour, acidic, leave-in liquid that seals colour instantly and improves scalp comfort. 87% of users agree scalp comfort is improved after first use**.

SULPHATE-FREE SHAMPOO:

Gentle cleansing that minimises washing colour away*** while soothing the scalp. Formulated with Metal Purifier for enhanced colour protection.

CONDITIONER:

Targets moisture loss and porosity, making detangling easier and faster while restoring softness and manageability***.

MIRACLE LEAVE-IN MASK:

The non-rinse formula delivers moisture, up to 4x more resistance to breakage*** and UV protection – preserving colour while reducing rinse steps that can fade vibrancy.

SHINE SPRAY:

The finishing touch for luminous shine and long-lasting smoothness, delivering up to 4x smoother hair****.

With Ultimate Color, Wella Professionals positions colour care as an essential extension of the colour service itself, supporting salon results long after clients leave the chair.

*With regular use of Ultimate Color regime from salon to home. **External agreement test with scalp sensitive consumers . ***vs non-conditioning shampoo. **** vs untreated hair
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