The first of a five-date tour, the TIGI Copyright Colour Tour arrived at Sopwell House in St Albans this week and a day of inspiration and innovation was on the cards. Sarah George was there to lap it up.
Showcasing the possibilities of Copyright Colour, the TIGI Colour Tour provided the perfect opportunity for salons and distributors to realise the full potential of the range. Opened by Phil Cheadle, General Manager for Western Europe, guests were given an overview of the educational offerings from the brand as well as a preview of what is to come – including the TIGI World Release in Las Vegas this summer and a social media conference scheduled for later in the year.
Further welcomes from TIGI President, Tom Monaghan, and Founder, Anthony Mascolo, served to whet the crowd’s appetite for the day ahead, highlighting the success of Copyright Colour since its launch three years ago and reinforcing the brand’s mission statement: ‘By Hairdressers for Hairdressers’.
The most important thing is that we are hairdressers that create hair for hairdressers. Anthony Mascolo
This was followed by a live demo from Christel Lundqvist, Global Technical Creative Director, and Warren Boodaghians, European Creative Technical Director, who set to work straight away on their models. Explaining their colour choices – Christel’s, a distressed denim effect and Warren’s, a multi-tonal mix of sand and beige – the duo emphasised the customisability of Copyright Colour, a quality that is backed by TIGI’s Creative Consultation course.
We look at different fashion tribes then tailor to someone’s personal style. Christel Lundqvist
Working on pre-coloured models, a styling session led by Anthony Mascolo offered insight into the finishing results of the Bedhead and Catwalk by TIGI lines. A progression on the latest Academy Collection from TIGI, the looks were paraded to rapturous applause from the audience before a break for lunch.
This was succeeded by a grand finale, which saw Anthony recreate a look from last year’s TIGI World Release in Berlin. Employing a freehand technique, Anthony painted garish colour on to the model’s white-coloured hair for a dramatic effect. Joined by two additional models sporting variations on the look, the trio of girls walked the catwalk in an impactive conclusion – further joined by the other models from the day and the TIGI Creative Team. The day culminated in photo opportunities with the models and a jam-packed goodie bag to send guests on their way.